Aemilius label created to represent the unique talents of Emilio Panayis
and quickly forms a strong, loyal customer base in London.
Company studio and boutique opened in Limassol, Cyprus in late 2004 to
serve a growing Mediterranean and international client-base.
Word quickly spreads around the fashion circles of the region and client
base grows apace. Footholds established in key Russian, Greek, Cypriot
and English client-markets.
Expansion into overseas markets directly targeted. Demand from
discerning haute-couture clients erupts from Dubai, London, Moscow and
Paris.
Launch of the fall/winter collection of 2006/2007 with the addition of a
ready-to-wear ensemble held at the prestigious Four Seasons hotel. This
launch, the first of its kind on the island, duly attracts a clientelle
from around the globe. The show, a raging success, has taken Aemilius
onto a higher plateau with strong representations in all fashion sectors
in Cyprus.
European mainstream expansion pending. Shows are planned to exhibit
forthcoming collections in Cyprus and London (in a high-profile venue as
part of London's fashion week).
Couture garments enjoy frontline exposure on television and mass-media
events, A-list celebrity clients quickly signing up to the label.
European markets to see the launch of a high-end ready-to-wear
collection in 2007 and 2008.